1. Selling the Message: presentation and communication skills

This course examines a range of forms of communication in professional contexts: successful Powerpoint presentations, delivering speeches confidently, leading effective meetings and achieving positive interaction at work. The course is flexible in that participating groups may choose to focus on only one or more of each component dependent upon needs.

2. Death by Powerpoint … and how to avoid it

Approximately 30 million Powerpoint presentations are given each day worldwide equating to a staggering $252 million dollars in terms of productivity. Around 50% of these presentations will fail; the investor will not buy into your company or your product, the proposal you make to the CEO will not be accepted, the potential employer will not employ you, or your students will not learn. This component examines in depth the key aspects of the use of Powerpoint:

  1. the slide: background colour and design / font: size, type and colour / the rule of three for slide content / graphics / animations / bullet points / emphasis
  2. adjusting content according to audience type
  3. types of opening
  4. verbal transition: signposting
  5. buffering
  6. use of gesture / voice / space / proximity / eye contact / micro-expression / interpreting audience reaction
  7. avoiding distraction
  8. the environment / setting up the room / checklists

Assessment (optional)

Participants have the option of being assessed at the end of the course through the delivery of either

[A] a 5-7 minute presentation on a topic of the participant’s choosing using Powerpoint or

[B] a 5-7 minute speech on a topic of the participant’s choosing without Powerpoint since the techniques in the course are applicable to any form of public address.

The speech / presentation will take place in front of the group as well as two observers who will grade the assignment according to the various criteria that have been discussed throughout the course.

Those who successfully complete the assignment will receive certification from IMEC.

 

3. @the Front Line

A hotel, for example, can be completely condemned on TripAdvisor not because of its lack of cleanliness or its poor facilities or the misrepresented size of its rooms – but because of the personnel. This component examines the breakdown in relationship between client and front-line employee as a result of miscommunication and misinterpretation, and teaches the means by which such stressful situations can be avoided in face-to-face conversations, on the telephone and in writing.

  1. Analysis of good and bad customer service
  2. Polite language; awareness of cultural differences
  3. Dealing with customer requests / enquiries / complaints
  4. Giving coherent explanation
  5. Product knowledge
  6. Problem solving
  7. Listening to, understanding and responding to complex language and fine detail
  8. Using good Business English

Assessment (optional)

Participants have the option of being assessed at the end of the course:

[Part A] Reading and responding: interpreting and writing a coherent and detailed reply to a customer request or complaint

[Part B] Rewriting a document that requires major editing from the point of view of Business English

[Part C] Role play: listening and responding orally to a customer request or complaint

Component #3

4. Leading by Language

As you climb the professional ladder, the range of language you will need will commensurately increase. Interaction with clients at higher levels, writing reports, resolving disputes and chairing meetings will, among many others, form part of your responsibilities. This course covers the language, linguistic skills and non-verbal clues needed in order successfully to meet the requirements.

  1. Chairing meetings, producing agenda and minutes
  2. Resolving disputes
  3. Explaining decisions
  4. Writing policy documents, reports, mission statements and marketing material
  5. Presenting company introductions and proposals
  6. Employee appraisal
  7. Employee recognition and motivation

Assessment (optional)

Participants have the option of being assessed at the end of the course:

[Part A] Reading and responding: analysis and addressing and writing major negative feedback

[Part B] Rewriting a document that requires major editing from the point of view of Business English

[Part C] Role play: listening and responding orally to issues expressed by an employee

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